The Challenge
Covidien brought a great challenge to the Cristaux team. We were tasked with coming up with a unique recognition concept that would make a blue cross contemporary and modern while not impeding on brand standards.
Case Study
Covidien brought a great challenge to the Cristaux team. We were tasked with coming up with a unique recognition concept that would make a blue cross contemporary and modern while not impeding on brand standards.
To modernize their recognition program, our expert industrial designers worked on inverting the concept. We built out a framework that would make the cross stand out from the design, instead of being the actual mold. We made this using blue and clear crystal and shaped it in a way where the elements of the cross were expertly highlighted.