In celebration of Harrah’s Casino Resort’s 20th year anniversary and in alignment with a rollout of a new internal employee recognition program, Cherokee Harrah’s Casino Resort sought to recreate an award that captured the Casino’s primary outdoor sign. Cristaux was identified as the creative team to implement the exacting replica.
Working closely with the Harrah’s team, Cristaux’s designers simplified the logo without losing its character, in order to allow for production requirements. Using a waterjet technique, two panels were created rather than three, enabling a more seamless result. By simplifying the overall design, the end result incorporated Harrah’s corporate identity, along with elements that aligned with a brand-centric vision and perspective.