creations
material
program
While working with William Blair on this project, their finance team wanted to come up with a different type of deal toy for the Strauss brand. This transaction allowed for more capital for expansion purposes, and therefore, this family-run business needed to be honored in a unique way. They specifically wanted something that stuck out from the traditional deal toys.
The Cristaux solution was to take the most prominent factor of this project and turn it into the focal point of the vision. We recreated a cow by modeling a replica and then 3D printed it. With a truly custom fee, we hand painted the personalization details onto it. Finally, we tied the whole story together by gluing AstroTurf onto a slab of crystal to make it look more brand centric and realistic.