Customer appreciation: definition, benefits & strategies

Samantha Mikos
Rachel Harmon

Without customers and clients, a business can never get off the ground. Customer appreciation helps organizations nurture these important relationships. At Cristaux International, we create custom awards and gifts that reflect the profound impact of recognition and appreciation. Customer appreciation is important for evolving businesses. Once different strategies are mastered, any organization can reap the benefits.

Customer Appreciation Thank-You-Note and Coffee

Customer appreciation: meaning

Customer appreciation is the act and process of recognizing the value of clients and customers. Organizations can focus on developing meaningful relationships and improving customer satisfaction. Businesses can show appreciation for their customers in many ways. Saying and giving thanks to customers who continue to do business with you is customary and respectful.


When is Customer Appreciation Day 2022?

Customer Appreciation Day 2022 is on May 20, 2022. Every year, this holiday is celebrated on the third Friday of May.


Why is it important to appreciate customers?

Appreciating customers is important for many reasons. When you appreciate your customers, it’s important to think with a strategy in mind. The proceeding benefits can help guide appreciation efforts by inspiring focused goals.

Greater customer loyalty

By extending thanks to customers, businesses encourage those customers to return. Creating a positive experience for clients gives those people a reason to continue business with you. Over time, customers become more loyal and help develop an organization. Loyalty is commonly rewarded because it drives business growth.

positive customer experience

Improved client relationships

Showing appreciation strengthens any relationship. In professional spaces, businesses can deepen their relationships with customers and clients by prioritizing appreciation. Improved relationships create more positivity for a company and its stakeholders. With continued effort, an organization can build a truly special company culture built on strong relationships.

Increased word-of-mouth

Word-of-mouth marketing is an effective and sincere way to bring in more business. When customers are treated well and feel valued, they’re more likely to recommend and rave about a company and its offerings. Additionally, customer reviews are growing more important because potential leads and future customers can see what others think. Customer appreciation matters now more than ever.

Greater customer satisfaction

Excellent customer and client satisfaction is a trademark of a successful and healthy organization. Also, happy customers are often a sign of happy employees. An effective employee recognition program can improve the customer experience and positively impact other areas of business. Recognizing one group gradually impacts others because it’s inspirational.

Crystal Building Replica as Customer Appreciation Gift

Improved market value

When an organization shows it truly cares about its people, it stands out from competitors that don’t. With happier customers and greater business outcomes, companies become more valuable in their industry. By tending to company culture, businesses can blossom. Also, they can attract high-quality talent and customers.

How to appreciate your customers: ideas, examples

Customer appreciation ideas help companies figure out which tools will appeal to their customer base. Also, it’s important to reflect on an organization’s capabilities. Consider implementing the following ideas for your company.

Recognition awards

Organizations can create recognition awards to applaud customers and clients who have the greatest success stories. These recognition pieces give recipients a physical reminder of their value and achievement. Receiving an award is truly inspiring. Moments like these are cherished by loyal customers.

Achievers Box Insert Employee Awards

Thank-you notes

Handwritten letters show others that an organization puts a lot of time and thought into appreciating its customers. Also, thank-you notes are cost effective and flexible for any organization. For example, personal notes can thank customers for submitting feedback or supporting new business endeavors. This old-fashioned tactic still works wonders today because it captures genuine gratitude.

Rewards program

A loyalty or rewards program can incentivize customers to continue supporting their favorite businesses. Also, fun and creative programs can help create unique experiences and increase brand awareness. Examples of rewards include discounts, early access to new products, and member-exclusive perks.

Custom gifts

Custom gifts can reward customer loyalty, honor business achievements, and celebrate other milestones. The best pieces are personalized and hand-selected for individual clients and customers. Giving unique gifts is a great way to show that you care about others and their interests. Continue reading for more gift ideas.

two luggage tags as as a customer appreciation gift

Holiday celebrations

Another great way to show gratitude is to celebrate occasions important to your customers. Holidays are always a great time to give thanks to others. Also, customers will appreciate their favorite organizations honoring their lifestyle and values.

Find recognition holidays to celebrate with your customers year-round.

How do you show appreciation to a customer? Unique customer appreciation gifts

You can show appreciation to a customer by designing a gift for them. By giving appreciation gifts, organizations extend gratitude to their customers and clients. The following gift ideas can help inspire custom corporate gifts and programs.

Charitable gift

Many consumers want to do business with organizations that support the same social and political causes as them. A meaningful gift for customers is a charitable one. Companies can make donations in customers’ names or give clients the choice of which charity to donate to. Supporting shared values can deepen customer relationships.

Thank You Volunteer Gift Presentation Box

Company swag

Company swag items contribute to brand awareness and provide customers with purposeful gifts.  The best pieces are innovative and one-of-a-kind to help an organization stand out. Also, it’s important to choose something that aligns with customers’ passions or hobbies so that they find it useful and interesting. From barware and cooking utensils to product replicas and office accessories, the possibilities are endless.

Find practical ideas and best practices for designing promotional products.

Referral program

Customer and client referrals can bring in some of the best business. Consider rewarding those who refer their peers to your organization. For instance, businesses can offer free products or services. Also, greeting new clients with discounts and welcome notes helps establish fresh customer relationships.

Branded experience

Gifts don’t always have to be tangible objects. Businesses can go above and beyond by creating or inviting customers to unique company experiences. Whether attending an annual awards ceremony or volunteer event, clients can cherish special moments.

Codie Awards Company Swag Custom Mug

Client appreciation: quotes, letters & messages

Businesses can show appreciation for their customers by using messages and quotes. These notes of inspiration add an element of sincerity to recognition efforts. Also, they help convey feelings of gratefulness in letters, cards, and more. Consider using the following examples of quotes and messages for your own efforts.

  • “Thank you for your continued support. We truly appreciate your business and look forward to developing our partnership.”
  • “We hope you are happy with our service. Thank you for being a valued and loyal customer.”
  • “Our team is grateful for the trust you place in us. We’ll do everything we can to provide you with the best service.”
  • “Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well.” – Voltaire
  • “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” – John F. Kennedy
  • “Appreciation is the currency of success.” – Shaka Smart

Discover 20 inspirational quotes for employee recognition programs.

Chicago Innovation 20 year achievement anniversary gift

Customer appreciation: conclusion

At the end of the day, customer appreciation pushes businesses forward. Expressing gratitude for others helps an organization grow by nurturing its roots. With appreciation examples, gift ideas, quotes, and more, any company has the tools to make their customers and clients feel truly valued.

Contact Cristaux to learn how we can support your customer appreciation programs.