X-Dance wanted to create awards for its action sports film festival in Utah. Its organization had a growing fan base and was looking for more exposure. However, every time its award show would come up, the awards were always the last thing on the team’s mind.
The award was never top of mind. Sometimes, the client would order through a trophy shop. Other times, material was sourced from someone’s garage. There was never a consistent way to duplicate the product if a recipient wanted to order more. Although the structure was a mess, this scaled to a larger program, so they needed high quality awards.
The result was an award that had the grit of a sports award but with class and prestige. Cristaux recreated the iconic letter X in their logo with two different colors of crystal. With personalization applied, we achieved that film festival appeal. The custom packaging introduced their branded colors while the interior was lined with satin for a really custom, high-end appeal.