Boxing Ring For MGM
Case Study

Boxing Ring For MGM

Creating immersive entertainment and iconic experiences, MGM Resorts International is a global company known for their best-in-class hotels, casinos worldwide – where every detail matters.

creations

Custom Awards

material

Crystal + Glass

Code Name

MGM. Internal Promotional Product

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The Challenge

With an eye to elevating and enhancing every experience, the team at MGM engaged Cristaux in advance of a highly anticipated boxing match at one of their premier properties. Seeking to make a thoughtful impact on their guests traveling from far and wide for the sporting event, MGM wanted a promotional product to reference the event while acting as a valuable memento of their stay and experience.

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The Solution

Placed in every hotel room of guests attending the boxing match, each guest, upon arrival, would be met with a reminder of the exceptional event to kick off their weekend. In keeping with the luxurious quality of the MGM brand, the object – a boxing ring – is made entirely of crystal. As the project developed, an additional, smaller size was made to offer a more compact, memento version to better accommodate travelers.