The Challenge
Committed to combining innovation with authenticity, the team at TaylorMade Golf insisted that the materials used in their object of recognition should be reflective of the elements used in their own line of products.
With a company vision to create the best performing golf products in the world, TaylorMade Golf – whose pledge is to be competitive, work hard, establish itself, and grow – collaborated with Cristaux to honor its top sales performers.
Committed to combining innovation with authenticity, the team at TaylorMade Golf insisted that the materials used in their object of recognition should be reflective of the elements used in their own line of products.
Cristaux closely collaborated with the client to explore and utilize unique aspects and elements from TaylorMade Golf’s line of new drivers – incorporating them into the piece. Using steel, carbon fiber, aluminum, and a dynamic floating glass effect on the façade, the award is sand etched and personalized on demand.