Hyatt Place
Case Study

Hyatt Place

A hotel was sold to a new developer at a prestigious location. To highlight this particular deal, they found Cristaux to design a piece that recognized the importance and how unique the location was in downtown Chicago.

program

Other

Code Name

Hyatt Place Chicago

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The Challenge

We aimed to capture the essence of the hotel brand and it’s location without it looking like another standard deal toy. The client wanted an artistic, unique spin on the design to highlight out their company culture.

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The Solution

We used different elements of the branding décor of their hotel rooms. Between leather the wrapped base and the white washed frame, we truly hoped to heighten the piece with the spirit of the brand.

We used a crystal silhouette of the Chicago skyline to give the lakefront an artistic flair. We incorporated reflective panels of blue, that were randomly cut and placed up the sides of the design to emulate the movement of the water and give the product extra life.

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