The Challenge
The question remained – “how does a company who lives, breathes and creates recognition – implement an on brand strategy for their own team?” Going about daily tasks, with the query still in mind – Chief Creative Officer Andre Janus began bringing his French Bulldog puppy Stormy into the office. Immediately there was shift. Almost overnight, a palpable change in culture was felt, and it seemed the whole company, clients included, became dog lovers and the energy was infectious. As Cristaux grew, opening new locations – Stormy was there – and inevitably, the happiness would follow.
