The Challenge
The question remained: “how does a company who lives, breathes and creates recognition implement an on-brand strategy for their own team?” Going about daily tasks with the query still in mind, Chief Creative Officer Andre Janus began bringing his French Bulldog puppy Stormy into the office. Immediately, there was shift. Almost overnight, a palpable change in culture was felt, and it seemed the whole company, clients included, became dog lovers and the energy was infectious. As Cristaux grew and opening new locations, Stormy was there. Inevitably, the happiness would follow.
