THE CHALLENGE
The Broadway.com team came to us to elevate their Audience Choice Awards recognition pieces. They wanted to keep their existing design but imagined something more valuable for recipients.
The Broadway.com team came to us to elevate their Audience Choice Awards recognition pieces. They wanted to keep their existing design but imagined something more valuable for recipients.
First, we chose to replace their acrylic awards with black and clear crystal. This way, the awards had a greater radiance and lasted longer. To include their art and personalization in each piece, we used acetate. In this process, we printed details on a film which was then glued and fused in between two pieces of clear crystal. Ultimately, the personalization was precisely aligned, and the whole concept was improved.