Upon kicking off the project, Cristaux immediately entered an intense R&D process including a hand model process to ensure perfection throughout. The creation of proprietary zinc die cast molds enabled exacting standards, reflecting the true dimensions of the iconic beer bottle – with quality checks at every point. From there, each beer bottle was cast, with electroplating in 24K gold chosen in favor of solid gold – for a more economical yet equally striking result. Each layer of electroplated 24K gold holds at least 3.0 micron which is a measure of how thick the gold plating on the bottle was. The result is a spectacular promotional product, honoring and highlighting the important partnership between Anheuser Busch and FIFA World Cup.