Custom Beer Bottle for Anheuser Busch
Case Study

Custom Beer Bottle for Anheuser Busch

With more than 100 brands, holding 45.8 percent share of the beer market – global brand Anheuser Busch’s vision of seeking to always “surpass goals and achieve things no one would have ever thought possible”, served as inspiration for the Cristaux creative team while developing a truly outstanding object of recognition.

material

Metal

program

Event Awards

Code Name

Custom Beer Bottle for Anheuser Busch

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The Challenge

Holding exclusive sponsorship to the FIFA World Cup, Anheuser Busch sought to commemorate the momentous sporting event with an exceptional figure of their participation. A company of big ideas, ‘built on dreams’, the Anheuser Busch team did not disappoint in this project – asking that the object be made entirely of 24K gold.

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The Solution

Upon kicking off the project, Cristaux immediately entered an intense R&D process including a hand model process to ensure perfection throughout. The creation of proprietary zinc die cast molds enabled exacting standards, reflecting the true dimensions of the iconic beer bottle – with quality checks at every point. From there, each beer bottle was cast, with electroplating in 24K gold chosen in favor of solid gold – for a more economical yet equally striking result. Each layer of electroplated 24K gold holds at least 3.0 micron which is a measure of how thick the gold plating on the bottle was. The result is a spectacular promotional product, honoring and highlighting the important partnership between Anheuser Busch and FIFA World Cup.