The Modern Retail Awards program recognizes those innovating retail in the digital age. Retail companies and campaigns are honored for creating special experiences for consumers, integrating physical and digital fields, and more.
As part of the Digiday family, this project’s design needed to go in a different direction than previous collaborations with us. For one of its upcoming events, the client wanted to create something unrelated to its typical neon lights. The design had to be more modern and contemporary. However, it could not include any electronics that were usually embedded in the concept theme.
In the end, we crafted a unique design that used a combination of metal and acrylic. The colors of these pieces were perfectly matched to the company branding. The “M” element of the logo was given dimension, and the entire design was accented with a center piece of aluminum. This aluminum was mirror-polished to achieve a unique perspective and a design like none other.