The Home Depot
Case Study

The Home Depot

The Home Depot is the prime home improvement retailer of the United States. Since its founding in 1978, the industry leader is committed to providing excellent service to customers, associates, communities, and shareholders.

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The Challenge

The Home Depot proudly completed the highly anticipated acquisition of The Company Store, a leading online retailer of textiles and home décor products. The team at Home Depot then tapped Cristaux to mark the impressive deal.

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The Solution

Marking an obvious move for Home Depot into the “soft goods” segment of home decor and renovation, the Home Depot team sought to incorporate and acknowledge both brands into one object of recognition. Priority was placed on the soft goods perspective, with a photo realistic aspect – resulting in a truly experiential deal toy.

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