The Challenge
A common request of the Cristaux design team, AOL was in need of something creative, but they had a firm budget that they needed to uphold.
AOL is an American web portal and online service provider based in New York City. It is a brand marketed by Verizon Media. The service traces its history to an online service known as PlayNET. PlayNET licensed their software to Quantum Link, who went online in November 1985.
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Core Values Fingerprint
A common request of the Cristaux design team, AOL was in need of something creative, but they had a firm budget that they needed to uphold.
Keeping in mind our objectives, the Cristaux team used simple square panels of acrylic for this design. We worked with AOL to create a design that captured many of the core values they wanted to embody. To complete the full vision, we reorganized their core values in the shape of a thumbprint which reinforced the brand identity in a special way.