Viceroy Service Pins
Case Study

Viceroy Service Pins

Viceroy Hotels & Resorts is a global luxury hotel brand. Its team provides guests with gracious accommodations, consistent comfort, and unique experiences.

creations

Select Creations

material

Metal

program

Years Of Service

Viceroy Years Of Service Pins Gold Lapel 02

THE CHALLENGE

We first created branded lapel pins for Viceroy Chicago employees to wear and show unity throughout the hotel. The company’s CEO liked the design so much they wanted to expand it into a global years of service program.

Viceroy Years Of Service Pins Gold Lapel 03

THE SOLUTION

The company’s trademark sunburst logo served as the backdrop of the lapel pin. From there, we added numbers to signify different employee milestones like 5, 10, and 15 years of service. This program is a great example of how simple designs can evolve into cost-effective recognition efforts.

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