Viceroy Service Pins
Case Study

Viceroy Service Pins

Viceroy Hotels & Resorts is a global luxury hotel brand. Its team provides guests with gracious accommodations, consistent comfort, and unique experiences.


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Viceroy Years Of Service Pins Gold Lapel 02


We first created branded lapel pins for Viceroy Chicago employees to wear and show unity throughout the hotel. The company’s CEO liked the design so much they wanted to expand it into a global years of service program.

Viceroy Years Of Service Pins Gold Lapel 03


The company’s trademark sunburst logo served as the backdrop of the lapel pin. From there, we added numbers to signify different employee milestones like 5, 10, and 15 years of service. This program is a great example of how simple designs can evolve into cost-effective recognition efforts.

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