Case Study


When the team at Microsoft was looking to create high-end luggage tags for Platinum Club members in the Circle of Excellence program, they turned to Cristaux.


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The Challenge

Microsoft sought a functional award that served a better purpose than a desktop piece of recognition. The specific theme was to be for travel recognition, as a majority of the people who made president’s club were always on the road. The catch: work under a tight budget.

Red Circular Metal Luggage Tag For Circle Of Excellence Awards 001

The Solution

Instead of creating a simple stamped luggage tag as had been done in the years before, we took the concept to a new level by infusing it with life. First, we debossed the blank area on the luggage tag to include personalization. Then, we added various tones of PMS-matched enamel to give the tags an amplified, elegant finish.

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