A global brand operating in over 70 markets, Maserati has been a leading name in the global luxury automotive market since 1914. The brand’s mission statement is to build ultra-luxury performance automobiles with a timeless Italian style.
Unlike any other manufacturer, Maserati has succeeded in long and glorious heritage. Seeking to create an award that celebrates top sales performance while adhering to the Maserati brand standards, the team at Maserati engaged Cristaux to develop an award that would highlight brand value while elevating the honored executives and encourage further growth.
Brand standards were critical to this project, as the Maserati image is so well known. The challenge was keeping the Maserati brand highlighted. Incorporating metal, in keeping with the Maserati aesthetic was essential, along with precisely matched PMS colors for the company’s branding. Upon experimenting with metal sizing and thickness, the Cristaux team cut the logo out of 1″ thick aluminum, smoothing the edges, and then anodizing the metal to the specific PMS color to meet and exceed the brand’s standard.