CBRE + NAB
Case Study

CBRE + NAB

CBRE, an international leader in the commercial real-estate industry, helped manage the finances of a transaction with the National Association of Broadcasters (NAB), an advocacy organization for American radio and television broadcasters.

material

Crystal + Glass

Code Name

CBRE NAB

CBRE NAB Crystal Building Sand Etch 03

THE CHALLENGE

After working with the NAB, CBRE wished to create gifts for the executive team who were a crucial part of the dealThey envisioned a replica of the NAB headquarters they would soon be leaving. CBRE wanted to give them something to commemorate their collaboration and teamwork.

CBRE NAB Crystal Building Sand Etch 02

THE SOLUTION

Wknew we had to pay great homage to the NAB headquarters. Referring to the building drawings, we designed a 1-to-1 version of the property that was scaled down to perfection. Made of solid crystal, the finished product measured 12 inches by 12 inches and weighed 15 pounds. We produced a one-of-a-kind corporate gift and tried our best to match the weight of their outstanding achievement.

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