Case Study


Founded in 1916, the BMW Group is a leading manufacturer of premium vehicles and motorcycles. Its team is driven by sustainability, innovation, and optimization.


The Challenge

Cristaux was tasked to come up with a unique promotional product to giveaway when customers buy a brand-new BMW. Instead of just the keys, they wanted to provide a personalized presentation box with company branded memorabilia. To top it off, the design had to be crafted in a high-class way.


The Solution

To accommodate for the company branded theme, we had high quality aluminum machined to the shape of the “M” series emblem with a thickness of about 1 inch thick. This then went through several stages of hand polishing to get the proper mirror coating. The PMS paint was then applied, baked and cured as part of the metal – ultimately providing a luxurious finished effect.

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