Viking River Cruises
Case Study

Viking River Cruises

With rapid expansion, Viking River Cruises has grown to become the world’s leading and most prestigious river cruise line. Experiencing double-digit growth in recent years, the growth of the company is, in part, due to their stellar travel agent’s, who the executive team felt strongly should be honored for their performance.


The Challenge

Searching for a unique way to honor their team, Viking wanted to truly celebrate their achievements through a recognition program while keeping a highly “brand centric” feel throughout the presentation.


The Solution

Through close collaboration, Cristaux worked with Viking to provide various directions, ultimately replicating an actual viking ship as the award. The design process began by recreating a perfect 1:1 replica of a Norwegian Viking Ship that commonly existed over one thousand years ago. The Cristaux team took painstaking measures to ensure every detail was accounted for.

In particular, the sails were created so they could be customized and electroplated a different color denominating a new year of recongition. Additionally, adding realism – a mold was created for a crystal base for the ship to rest on, inclusive of etched waves, appearing as if it’s “sailing” through the water itself. The finished award was placed in a custom presentation box, emulating a carbon fiber theme, ultimately delivering a timeless piece of recognition.

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