McDonald’s Corporation started as a small burger restaurant out of California. Now, it is a leading American fast food company, serving millions of people around the world every day.
The Cristaux team of designers was challenged to create a bespoke gift for a retiring McDonald’s executive that was truly one-of-a-kind. Company branding was an incredibly important attribute to this project design and had to be at the forefront of the concept.
Our creative team was encouraged to draw design elements from the McDonald’s branding. At first, we were contemplating recreating the “M” in either metal or crystal. However, due to overall fragility, we decided to go a different route.
We recreated the infamous fry basket out of crystal. Working exclusively with red crystal, we cut and polished it to perfection. Finally, we etched and PMS matched the branding into the finished gift.