Founded in 1916, the BMW Group is a leading manufacturer of premium vehicles and motorcycles. Its team is driven by sustainability, innovation, and optimization.
The client came to us to revamp a sales award program. Before, they used an antique bull for these recognition pieces and now wanted something more modern. After seeing what we created for Bull Valley, they wanted a similar concept branded for BMW.
The BMW team met with our designers to update their awards. First, we made the new pieces out of crystal for a refined look. We then cut the main element in the shape of a bull and printed branding. In the end, we delivered the client’s vision with a clean and modernized award.