Atlanta Journal Constitution

Harrah’s Cherokee Casino celebrates 20 years

In the 20 years since the first slot machine clinked at Harrah’s Cherokee, the property tucked in the North Carolina Smoky Mountains has morphed from an “it’ll do” casino to a sprawling resort comparable to its brethren in Las Vegas and Atlantic City. Harrah’s Cherokee is owned by the Eastern Band of Cherokee Tribal Council and managed and operated by Harrah’s.

Harrah’s has asserted itself in the market, with prominent advertising on billboards and in Mercedes-Benz Stadium, as well as sponsorships with the Atlanta Braves and Georgia Swarm. “Atlanta has been our No. 1 market since we opened the doors and it continues to be — for both properties,” Bridges said. “The majority of our (high-end) Seven Stars and Diamond players come from Atlanta and North Georgia. We want to own Atlanta. I think we’ll see gaming in Atlanta before I retire, but we want to stake our claim now.”


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