CASE STUDY

World Poker Tour

Code NameWorld Poker Tour Champion Cup; Perpetual Trophy

MediumWood, Aluminum, Zinc Alloy & Copper (WPT Perpetual)

Broadcast globally in more than 150 countries and territories, WPT is is the premier name and leading innovator of internationally televised gaming and entertainment.

Metal Award
The Challenge
Leading the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments, WPT has become a highly visible brand. To elevate it's events, the team at WPT asked Cristaux to re-imagine the ultimate award with a rebrand to support the momentum and excitement of the WPT Champions Club.
Metal Award
The Solution
Dubbed the "Stanley Cup of Poker" the Champions Cup is a coveted trophy among players and spectators. Cristaux created the ultimate showpiece by taking hand measurements of poker chips to deliver accuracy and realism. The result is a striking multi-media award that truly honors the spirit of the organization and game.
Metal Award