CASE STUDY

The Home Depot

Code NameCompany Store Acquisition

MediumCrystal (The window frame)

Operating more than 2,200 stores across North America, The Home Depot is the world’s largest home improvement retailer. In existence since 1978, the giant aspires to excel in service – to customers, associates, communities and shareholders.

Crystal
The Challenge
Surrounding the highly anticipated announcement of The Home Depot’s acquisition of The Company Store, a leading online retailer of textiles and home décor products - the team at Home Depot tapped Cristaux to mark the impressive deal.
Crystal
The Solution
Marking an obvious move for Home Depot into the “soft goods” segment of home decor and renovation, the Home Depot team sought to incorporate and acknowledge both brands into one object of recognition. Priority was placed on the soft goods perspective, with a photo realistic aspect - resulting in a truly experiential deal toy.
Crystal