Code NameTaylorMade; Internal Sales Program

MediumCrystal + Metal

With a driving company vision of creating the best performing golf products in the world, Taylormade, whose pledge to be competitive, work hard, establish itself and grow - collaborated with Cristaux to honor their top sales performers.

Crystal Metal Award
The Challenge
Committed to combining innovation with authenticity, the team at Taylormade was insistent that the materials used in their object of recognition should be reflective of the elements used in their own line of products.
Crystal Metal Award
The Solution
Currently in production, Cristaux closely collaborated with Taylormade to explore and utilize unique aspects and elements from Taylormade's line of newest drivers - incorporating them into the piece. Using steel, carbon fiber, aluminum and a dynamic floating glass effect on the facade, the object is sand etched and personalized on demand.
Crystal Metal Award