CASE STUDY

SB Nation

Code NameSB Nation; Internal Award Program

MediumOptical Crystal

Held annually on the night before the eponymous Heisman ceremony, one of the world's fastest-growing online sports media brands honors the best throw, run, or catch by a lineman in football with the hugely popular 'Piesman' Trophy.

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The Challenge
Described as 'football's most fun award', the Piesman has become a highly anticipated event in college football. Reflecting it’s playful origins, the award had to be quirky and somewhat playful but still hold stature within the competitive football landscape.
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The Solution
Football fans in their own right, the Cristaux team was thrilled to collaborate on the Piesman, deciding to take a literal but whimsical approach. Using optical crystal, a slice of pie was designed and produced using an exacting CNC cut and meticulous hand polishing to achieve a highly aligned and sleek piece of pie. To perfect the crust, the element was CNC water jetted prior to polishing. The result is a striking object that brings attention to the event, and elevates the experience.
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