CASE STUDY

Boxing Ring For MGM

Code NameBoxing Ring For MGM

MediumOptic Crystal

Creating immersive entertainment and iconic experiences, MGM Resorts International is a global company known for their best-in-class hotels, casinos worldwide - where every detail matters.

Crystal deal Toy
The Challenge
With an eye to elevating and enhancing every experience, the team at MGM engaged Cristaux in advance of a highly anticipated boxing match at one of their premier properties. Seeking to make a thoughtful impact on their guests traveling from far and wide for the sporting event, MGM wanted a promotional product to reference the event while acting as a valuable memento of their stay and experience.
Crystal Deal Toy
The Solution
Placed in every hotel room of guests attending the boxing match, each guest, upon arrival, would be met with a reminder of the exceptional event to kick off their weekend. In keeping with the luxurious quality of the MGM brand, the object - a boxing ring - is made entirely of crystal. As the project developed, an additional, smaller size was made to offer a more compact, memento version to better accommodate travelers.
Crystal Deal Toy