CASE STUDY

Thomson Reuters

Code NameThomson Reuters

MediumCrystal

Comprised of more than 45,000 professionals, in over 100 countries with 100+ years of experience, Cristaux is proud to manage various global recognition programs for Thomson Reuters, "The Answer Company".

Optic Crystal Award Orange
The Challenge
Providing professionals with the intelligence, technology and human expertise they need to find trusted answers, Thomson Reuters is the premier resource for the decisions that matter most. Powered by people, the team at Thomson Reuters leveraged their partnership with Cristaux to imagine an internal recognition program for their top sales reps with a "brand centric" focus, using their signature orange color.
Optic Crystal Award Orange
The Solution
Made from crystal, using Thomson Reuter's specific orange, the color was carefully injected in the center of the piece. Cristaux spent many iterations to ensure that every angle in the crystal created the perfect refraction of light to highlight the brand's elemental features. The final result was stunning, honoring both the individual and the organization in one figure.
Optic Crystal Award Orange