CASE STUDY

Merchandise Mart

Code NameMerchandise Mart, Building Replica

MediumOptical Crystal

Interwoven into the fabric of Chicago’s history, the Merchandise Mart (theMART) is the world’s largest commercial building, wholesale design center and one of Chicago’s premier international business locations. An innovator in culture, art, business, fashion, media and more, it has an unmistakable presence on the banks of the Chicago River in downtown Chicago.

Metal Award
The Challenge
Comprised of some of the most intelligent and successful individuals the world over, many of the Merchandise Mart’s board of directors have served for impressive tenures. The Mart’s executive team asked themselves; "How do you thank (them) for contributing to the success and continuing growth of your company?"
Metal Award
The Solution
Encompassing 4.2 million gross square feet, theMART spans two city blocks and rises 25 stories, and is visited by an average of 25,000 people each business day. Seeking to capture all of this activity into one memorable piece, the team sought to. "Recreate the monumental building which they have spent years building from the inside out." The clear solution was to create a building replica to show where all of this action takes place. No detail went unnoticed and the design implementations many - from the impressive windows all the way to minute detail on the roof. From Line Drawings, Virtual Mockups, Art Proofs, CAD Renderings, CAD Animation, & Hand Modeling, the Cristaux did everything possible to ensure perfection for this storied structure.
Metal Award