Cherokee Casino Resort

Code NameCherokee Casino Resort


Operating as the world’s most diversified casino-entertainment provider, Caesars Entertainment Corporation is proud to operate Harrah's Cherokee Casino Resort, a casino and hotel owned by the Eastern Band of Cherokee Indians on the Qualla Boundary in Cherokee, North Carolina.

The Challenge
In celebration of Harrah’s Casino Resorts’ 20th year anniversary and in alignment with a rollout of a new internal employee recognition program, Cherokee Harrah’s Casino Resort sought recreate an award that captured the Casino’s primary outdoor sign. Cristaux was identified as the creative team to implement the exacting replica.
The Solution
Working closely with the Harrah’s team, Cristaux’s designers simplified the logo without losing it’s character, in order to allow for production requirements. Using a waterjet technique, two panels were created rather than three, enabling a more seamless result. By simplifying the overall design, the end result incorporated Harrah’s corporate identity, along with elements that aligned with a brand-centric vision and perspective.