Vox Media
Case Study

Vox Media

With a deep commitment to developing standout technology, Vox Media is dedicated to shaping the future of journalism and entertainment for a growing ‘global passionate, and curious’ audience.

material

3d + Resin, Metal

program

Event Awards

Code Name

Vox Media; Internal Award Program

project-21c.jpg

The Challenge

As one of America’s fastest growing digital media companies, Vox Media maintains an authoritative house of brands to target specific users. In order to create a more personalized experience for the ‘Racked’ editorial brand, a daily shopping resource, the company sought to create a specialized and unique award using the Bloomingdale’s “Brown Bag” as design inspiration.

vox5.jpg

The Solution

Cristaux designers engaged in a rigorous development process, working in 3D. Cast in polyresin, the bag was given realistic curvature, dimension and included every detail of the ‘Bloomingdale’s’ bag. Complete with handles, each ‘Racked’ award is ‘smart, accessible, and 100% shoppable’, reflecting the spirit of the brand.