The Challenge
While every Viceroy property has it’s own unique environment, certain qualities are welcomingly consistent. From arrival to departure, it is essential for the Viceroy onsite teams to provide ‘creativity, comfort and advanced service’ as their signature offerings to guests. To extend this comfort level, and to enhance the existing custom suits the team wears, Cristaux and Viceroy collaborated on a custom lapel pin embellishment to adorn each employee, focusing on the details and providing guests with a more intuitive experience. Additionally, Cristaux worked with the same creative team to strategize, develop and deliver a supporting employee recognition program for the dedicated Viceroy executive team.