Turnaround Management Association
Case Study

Turnaround Management Association

The Turnaround Management Association (TMA) aims to strengthen distressed businesses and support healthy companies.

Turnaround Management Association Crystal Blue Logo 02

THE CHALLENGE

The client wanted to create a custom piece to honor remarkable business turnarounds each year. Regarding the design, they imagined a modern and dimensional concept that featured their logo.

Turnaround Management Association Crystal Blue Logo 03

THE SOLUTION

To recreate TMA’s logo, we cut pieces of crystal and included beveled edges to add intrigue to the award. Next, we cloned their company branded colors to incorporate them into the creation. We couldn’t find a blue crystal to exactly match their logo. Instead, we digitally printed their specific blue onto the back of the crystal pieces and glued them together so that the blue radiated throughout the award.

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