National Retail Federation
Case Study

National Retail Federation

The National Retail Federation is the world’s largest retail trade association. Its members include department stores, specialty, discount, catalog, Internet, and independent retailers, chain restaurants, grocery stores, and multi-level marketing companies.


Crystal + Glass


Event Awards

Code Name


DSC 0600

The Challenge

The National Retail Federation wanted to recreate their logo for an award design but wanted the quality to be high without having to exceed their budget.

National Retail Federation

The Solution

The Cristaux solution ended up being a company branded piece. What started off as a crystal waterjet logo cut out has grown tenfold. Based on the success of this design, they had our team create a smaller version for students and education. We then took it one step further and made a premium version for CEOs for large retail organizations. 

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