The Challenge
The team at Exhibitor wanted something that stood out across all events, and specifically wanted branding consistency between all of their pieces.
Exhibitor Magazine, the leader in trade show and corporate event marketing education, has many events throughout the year. This one in particular has a design that really stretched recognition bounds.
The team at Exhibitor wanted something that stood out across all events, and specifically wanted branding consistency between all of their pieces.
We used an “E” to symbolize their corporate award event. We had to introduce it to the design through a process called line cutting, where we drill copper wire through it to make the cut clean. We added the “E” to a nicely polished, black base to make a more consistent branded product line.