Chicago Title
Case Study

Chicago Title

Chicago Title was responsible for insuring the transaction that will result in the world’s largest Ferris Wheel, which is set to be completed in 2017. Situated in the heart of the harbor, the New York Wheel is a one-of-a-kind attraction that boasts $7 million in dazzling LED lighting and a capacity of 1,440 people.


Crystal + Glass




The Challenge

Create a deal toy that was budget friendly yet colorful enough to capture the elements of the project. Most organizations would default to a gold shovel for this particular type of award but Chicago Title wanted to do something more unique. We were instructed to create a design using only a post construction rendering of the product before it is finished.


The Solution

There was just no way to capture the unique spirit of this Ferris Wheel with a typical deal toy. Instead, we turned a classic standalone crystal block into a striking avant-garde piece. Compelling and eye catching, it’s a testament to the hard work of all those who brought this monumental transaction to life.

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