American Funds
Case Study

American Funds

As a part of Capital Group, American Funds helps customers manage investments and finances.

American Funds Acrylic Embed Deal Toy 02

THE CHALLENGE

To celebrate the creation of a new fund, the American Funds team wanted to create a unique deal gift. The client wished that the design featured lots of information about their achievement.

American Funds Acrylic Embed Deal Toy 03

THE SOLUTION

To feature folds of details about the accomplishment, we collaborated with one of our vendors who specialized in acrylic embedment. Our vendor printed high-resolution images onto laminated paper. Then, they embedded the components into clear acrylic cubes. They also added a layer of yellow acrylic to the award’s bottom to add brightness. By utilizing our network, we made this manufacturing technique available for this project and future ones.

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