When it comes to recognition design, a brand vision is not always a priority during initial conversations. Although this is may be the most important component, issues tend to arise. From miscommunication and cost inefficiencies to deadlines and material limitations, many roadblocks can affect the final design.
Branding differentiates a company from competitors, signifies a logo and defines what a company is all about. If you are unsure where to start or are yet to envision your company identity in a recognition design, here are five easy steps to help guide you to your full potential during the initial art proofing process.
STEP 1. Enforce Branding Guidelines
In the first stage of the recognition process, enforcing branding guidelines is the most important step. A design should represent the brand, and a recognition designer must consider all aspects of that brand image.
Whether your company branding has a spectrum of colors or an iconic logo, stress the importance of implementing the details that matter to you most. These guidelines define a company and communication on the specifics must be explicit between both the client and the manufacturer.Anheuser-Busch